Have you ever wanted to start your own online business, but found that most of what's available today is either outdated or is so full of jargon that you need a dictionary just to muddle through it? Worse yet, have you tried to do some research, only to fall prey to the many work-at-home scams that abound online? Would you like a guide that doe[Read More]

A niche is any tightly focused segment of a market, having specific appeal. For example rather than selling containers or even buckets, or even red buckets, you might specialise in selling SMALL red buckets. That would be your niche. And if anybody wanted a small red bucket, they would know to come to you, because you are the expert and have the[Read More]

In this comprehensive step-by-step guide to setting up a booming Internet business and raking in million-dollar profits, Ewen Chia demystifies marketing jargon and shares the tips and techniques that continue to net his online businesses a cool fortune. Whether you're seeking to create and develop a thriving Internet business from scratch or lookin[Read More]

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of c[Read More]